Department of Health’s Hepatitis C Awareness Campaign

2009 will see the relaunch of the Department of Health’s hepatitis C awareness campaign to help improve the detection and diagnosis of the virus, as there is effective treatment available to prevent progression to serious liver disease.

Formerly called ‘Face It’, the new campaign will place a greater focus on reaching groups at increased risk of infection, such as former dependent or non-dependent intravenous drug users and people from a South Asian background, following in-depth research on these audience groups.