Media & Press

Map of booze britain

Monday 19th October 2009

New YouGov research, commissioned by the British Society of Gastroenterology, has revealed the extent of varying attitudes to alcohol across the UK. Stress in the city is causing over 1 in 4 (26%) Londoners to drink to calm their nerves whilst nearly a quarter (22%) of the Welsh admit to binge drinking when going out with friends.

As part of the Society’s on ongoing campaign promoting better understanding of the health impact from excessive alcohol consumption, the survey questioned nearly 2,000 people nationwide on their attitudes towards alcohol and their own consumption habits.

Further findings illustrate worrying attitudes including:

  • Nearly 30% of Londoners believe social isolation is a major reason for the current rise in alcoholism
  • Only a quarter (26%) of Londoners and a third (35%) of Scots say they drink alcohol in moderation
  • 1 in 10 Londoners (10%) admit to drinking due to depression
  • Nearly 1 in 5 (18%) of Northerners believe the current recommended limits are too low
  • 45% of respondents in the Midlands believe that as they like drinking, it is up to them to decide how much or how often they should drink; 44% of the Welsh agree.

The findings illustrate interesting regional differences in how individuals would deal with a realization that they were drinking too much.

  • If they thought they were consuming too much alcohol, 3/4s (74%) of the Welsh would not turn to their GP
  • 30% of Londoners would turn to counselling, more than double (13%) the number of those in the East of England that would take this route
  • 1 in 10 (10%) Southerners would turn to hypnosis

Professor Chris Hawkey, President of The British Society of Gastroenterology states:

“We knew there would be some regional differences in alcohol consumption habits and attitudes but this research finds some surprising differences. The findings suggest that a regional approach to tackling alcohol misuse is required if we are to be serious about tackling the problem. Whilst the government has taken a blanket approach to nationwide campaigns, maybe we need to take a different approach in some areas, perhaps focussing on services provision.”


Notes to Editors

For further information please contact:

Surinder Kaur Gill at Quintus Communications on 0207 340 6260 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1959 adults. Fieldwork was undertaken between 11th -14th September 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About the British Society of Gastroenterology

The British Society of Gastroenterology is an organisation focused on the promotion of gastroenterology within the United Kingdom. It has over three thousand members drawn from the ranks of physicians, surgeons, pathologists, radiologists, scientists, nurses, dietitians, and others interested in the field. Founded in 1937 it has grown from a club to be a major force in British medicine.